Latest Reads

  • Rethinking Brand Messaging

    “That’s too bold.” I’ve heard this more than once when suggesting campaign copy or website content in the past. And every time, I couldn’t help but wonder — what exactly are brands so afraid of? I’ve noticed a pattern. Many…

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  • YouTube Automatic Dubbing: UX Fail?

    In the past few months or so, I’ve been more annoyed than usual. The reason for my annoyance is right in the title of this post. Yes, I’m talking about Google’s new YouTube automatic dubbing feature. Sure, this feature sounds…

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